One page of your website, such as Home, About us or Contact
Post
A blog article. Posts have a date, an author and categories, and appear in your blog list
Case study
A page that shows a project or customer success story
Content type
Your own kind of content with its own fields, such as Team members or Locations
Editor
The screen where you change a page by clicking on it. Also the name of the role for people who edit content
Section
A horizontal band of a page, such as the top banner, a row of services or a contact form. Pages are built from sections
Widget
One element inside a section: a heading, text, picture, button, form and so on
Global block
A section you use on many pages. Edit it once and every page that uses it updates
Site layout
The design of a part that repeats on many pages: the header, the footer, or the layout of every blog post. Found in Design → Site Layouts
Theme
A complete look for your site: colors, fonts, shapes and page templates. You can preview one before switching
Design Settings
Your brand colors, fonts, logo and button style, used across the whole site
Menu
The links in your header or footer, set in Design → Menus & Footer
Media Library
All your uploaded pictures, videos and files, in Content → Media
Shortcode
A short code in square brackets that shows something in your text, for example [price key="repair"] shows a price
Code snippet
A piece of code from another service, such as a tracking pixel, added in Code Snippets
Addresses and publishing
Word
Meaning
Address (URL)
Where a page lives, for example /services/roof-repair/. Addresses in PageShift are lowercase, use hyphens, and end with a slash
Slug
The last part of an address, made from the page name: roof-repair
Homepage
The page visitors see at your main address (/)
Draft
Saved but not public. Only signed-in users can preview it
Published
Live on your website for everyone to see
Scheduled
A blog post with a future date. It's published by itself at that time
Trash
Where deleted pages and posts wait. You can restore them, or delete them permanently
Revision
An earlier saved version of a page or post. You can restore it
404 page
The "Page not found" page visitors see at an address that doesn't exist
Redirect
A rule that sends visitors from an old address to a new one automatically. A 301 redirect means "moved for good" and keeps your Google ranking. See Keep old addresses working
Leads, contacts and email
Word
Meaning
Form
A set of fields visitors fill in, such as a contact or quote form, built in Forms
Lead
A message someone sent through one of your forms. Leads are listed in Leads & Growth → Leads
Pipeline
The stages a lead moves through, from new to won or lost
Contact
One person your business deals with, one record per email address: leads, customers, chat visitors and people you email
Subscriber
Someone who signed up for your emails and confirmed their address by clicking a link (double opt-in)
Spam
Unwanted messages. PageShift sends suspicious form messages to Leads → Spam instead of your inbox
SMTP
Sending website emails through a real mailbox with a login, so they reach inboxes instead of spam
Email log
The list of the last emails your website tried to send, and whether each worked
Search engines and speed
Word
Meaning
SEO
Search engine optimization: helping Google and AI tools find and show your pages
SEO title and meta description
The title and short text Google shows for a page in its results
Sitemap
A list of all your public pages for search engines, at /sitemap.xml. PageShift makes and updates it for you
Structured data (schema)
Hidden information that tells search engines facts about a page, such as your business, prices and FAQs
noindex
A note that asks search engines not to list a page, for example an ad landing page
Breadcrumbs
A small "Home / Page" trail at the top of a page
Cache
A ready-made copy of a page that loads faster. PageShift clears it whenever you save. See Speed and the page cache
CDN
A service from your host that serves your files from servers close to each visitor
Safety and maintenance
Word
Meaning
Backup
A saved copy of your database (and optionally your uploaded files) that can be restored
Update
A new version of PageShift, installed in System → Settings → Updates
Roll back
Going back to the version you had before an update
Health check
A quick test that your home page, sign-in page and sitemap load