Write an article with the SEO Content Writer

Each article goes through three steps: 1. Topic, 2. Research and 3. Brief. Then the AI writes it, grades it and fixes what it can. Nothing is ever published by itself.

Who can do this: Administrators and roles with Use SEO Content Writer (for example Content Author). To set up search data and AI first, see Set up the SEO Content Writer.

1. Topic

1. Go to Content → SEO Content Writer and click New article.
2. Type the Focus keyword (1), the search you want to rank for, for example "roof replacement cost denver".
3. Add Secondary keywords (2), one per line.
4. Check the Country (3) and Language, and type a City or service area (4) for local topics.
5. Leave Content type (5) on Let the research decide (recommended), or choose one, such as How-to guide or City page (a service in an area you serve).
6. Open More options (optional) for a target word count, reading level, whether it Will become a post or a page, a call to action, things it must include or must not say, the author and reviewer.
7. Click Continue to research (6).

2. Research

Research uses no AI. It reads the pages that rank now and works out what a winning article needs.

• With a search service: click Start research. A progress bar shows each step ("Searching…", "Reading 1 of …", "Building the brief…"). It takes about a minute.
• In manual mode (free): click Open this search (1). Google opens in a new tab, already set to your country and language. Copy the links of the top results (skip ads), paste up to 10 in Links of the pages that rank (2), one per line, and click Read these pages (3).

When research is done you see the words to aim for, the sections the top pages share, the questions people ask, internal links to add, a Search intent note and a Who ranks now table.

3. The brief

The brief is your plan. Change anything before writing:

• SEO title and Meta description.
• Secondary keywords: click a "+" suggestion to add it.
• Outline: move sections with ↑ and ↓, remove with ✕, or Add a section.
• FAQ questions, internal links, sources to cite and phrases to use.

Click Save the brief. You can also Download brief (.md) to write it yourself, Grade a draft against this brief, Change content type, or Research again.

Add your knowledge

Your knowledge is what makes the article yours and trustworthy: facts only your business knows. Fill in what you can, for example a real result ("We replaced 40 hail-damaged roofs in Highlands Ranch this summer"), local details, your process, who writes and reviews it, and your call to action. Click Save.

Write and improve

1. Click Write the article. The AI writes section by section, grades the draft and fixes what it can (up to 2 rounds). It takes 1 to 3 minutes.
2. The article card shows a letter grade, a score out of 100, the word count and the items to check, with bars for SEO, AEO, GEO and Quality and trust.
3. Edit the text in the Visual or Markdown tab, then click Save changes and grade again.
4. Open What to improve for each point lost and how to fix it. Fix flagged parts with AI fixes what it can; facts and links only you know stay for you.
5. Versions keeps every earlier text with its grade. Click Restore to go back.

Without an AI provider, the card says "No AI provider is set up for SEO Content Writer yet." You can still download the brief, write the article yourself and grade it.

Grade any text (no AI)

The Grade a text tab scores any draft or any post or page on your site, with a fix for every point lost.

1. Click Grade a text.
2. Choose a brief in Grade against a brief (1), or keep No brief: general best practice.
3. Type the Focus keyword (2).
4. Under What to grade, choose Paste a draft (3) or A post or page on this site.
5. For a draft, fill in the SEO title (4) and Meta description, and paste the text.
6. Click Grade it (5).

The Result shows a letter, a score out of 100 and four parts: SEO (out of 35), AEO (being the answer, out of 20), GEO (being quoted by AI, out of 20) and Quality and trust (out of 25). Each check shows its points, what was found and How to fix. To check before publishing lists invented-looking figures, unknown links, placeholders and risky words.